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Ellen DeGeneres Latest Celebrity to Boost SodaStream

In celebration of Earth Day this week, daytime talk-show hostess Ellen DeGeneres gave away SodaStream machines to her studio audience. She is the latest high profile celebrity to promote the Israeli company.

Honest Reporting observed:

A-list celebrities continue to line up behind SodaStream, the fizzy water company that’s been the bane of the BDS movement for its factory in Mishor Adumim, in the West Bank.

The company’s latest triumph took place this week when Ellen DeGeneres, the queen of daytime television, gave away SodaStream machines to her studio audience “in honor of Earth Day.”

To be sure, the move brought out a host of detractors, who support the Boycott, Divest and Sanctions movement.

Earlier this year, actress Scarlett Johansson became the first international ambassador for SodaStream, and was subjected to criticism for her advocacy of the product. In addition, Johansson’s ties to SodaStream led to her severing her connections to the charity, OxFam, But the actress held her ground.  Contrary to the assertions of the BDS movement, Johansson argued that SodaStream was “building a bridge to peace between Israel and Palestine.”

Johansson’s support of SodaStream and Israel has not hurt her professionally. She is slated to become one of the highest paid superhero actors ever in next year’s Avengers movie.

Please read Howard Wohl’s Why Liberals Must Repudiate the BDS Movement in the March 2014 issue of The Tower magazine.

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[Photo: Angela George / WikiCommons ]