eBay has agreed to purchase Corrigon, a Tel Aviv-based startup that specializes in visual searches, The Times of Israel reported Thursday.

No terms have been announced, but the financial website The Marker estimated the deal to be worth $30 million. eBay acquired another Israeli company, SalesPredict, earlier this year.

Corrigon’s visual algorithms allow a user to focus on an image and compare it to billions of others, even if the images have been altered. This allows manufacturers to track their products and receive notifications about their presence on the web, and allow customers to keep track of products they are seeking to purchase.

Corrigon’s technology “will help match the best images to their products so that shoppers can be confident that what they buy is exactly what they see” out of the “more than one billion live listings on eBay’s platform,” eBay said in a statement.

“Working in partnership with eBay’s structured data team, we will help eBay sellers list more efficiently and eBay buyers find what they are looking for faster in order to increase customer sales conversions,” said Corrigon co-founder and CEO Avinoam Omer. Corrigon’s operations will move to eBay’s Israel Development Center in Netanya.

Omer previously founded Zoomix, a software developer which was bought by Microsoft.

[Photo: Leon7 / WikiCommons ]