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Israeli Directors Win MTV VMA for Coldplay Video

Directors Vania Heymann and Gal Muggia picked up an MTV Video Music Award for best visual effects award for Coldplay’s music video “Up&Up” on Sunday night.

Called “one of the best videos people have made” by lead vocalist Chris Martin, the video beat out clips from Adele, Zayn, The Weeknd, and FKA Twigs.

Bezalel Academy of Art and Design-trained illustrator Maya Ish-Shalom, sound designer Shlomi Attias, Tel Aviv designer Tom Melnick, REO from Tel Aviv, and Israeli visual effects artists from Real Motion — an animation, visual effects, and interactive media studio based in New York City and Tel Aviv – also took part in creating Up&Up’s mesmerizing montage video clip.

The video was released in May and has since been viewed over 75 million times on YouTube.

A behind-the-scenes YouTube video shows how it was made.

(via Israel21c)

[Photo: Coldplay Official / YouTube]