Israel

Will.I.Am Says “Let’s Get It Started,” Acquires Israeli Tech Company

Musician and entrepreneur will.i.am’s new wearable bracelet watch/gadget, Dial, will soon be powered by Israeli technology. The former Black Eyed Peas frontman has acquired the Israeli startup Sensiya to tap into the Tel Aviv company’s language processing capabilities.

Financial details of the purchase were not reported, but Sensiya CEO Noam Fine told Geektime that his company worked with i.am+, the musician’s company, for over a year before agreeing to merge in an acquisition.

The new Dial watch has a dedicated SIM card slot that lets users text, call, email, play music, and manage their lifestyle from their wrist. Perfect for the people who want to be so 3008 and just can’t get enough wearable technology.

Mazel tov (l’chaim) to the new owner of Sensiya.

(via Israel21c)

[Photo: will.i.am – king of the beatz / YouTube]